Case ID: 996542
Solution ID: 7904

Judy Wicks Video

Case Solution

Entrepreneur Judy Wicks, operating in a highly competitive market, differentiates her restaurant by integrating multicultural community events and socially relevant entertainment into its offerings. Wicks recruits speakers, sponsors dinner festivals, and cultivates relationships with restaurants in minority neighborhoods. Her values-driven marketing strategies build her restaurant into a thriving center for civic discourse and attract a loyal customer base.

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