Case ID: W11640
Solution ID: 6560


Case Solution

GameStop has effectively utilized a business model based on retailing new and used electronic games. The case allows the instructor to develop the strategies that GameStop used to consolidate its game retail business in the country. The case provides the instructor with the opportunity to explore the peculiar target market segments in the electronic gaming industry. Finally, the instructor can explore competition and future expansion into different markets, where the environments are not similar. 

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