Case ID: 591002
Solution ID: 643

Direct Product Profitability at Hanna ford Brothers Co

Case Solution

Concerns the pioneering use of a method of accounting in retailing which takes into account not only sales and the cost of goods sold but, at the item level, all of the variable costs associated with each item that is sold. Focuses on the strengths and weaknesses of Hanna ford's use of Direct Product Profit and the opportunities and obstacles in the way of the improvement and extension of the Direct Product Profit system.


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