A large chunk of Facebook users utilizes the social networking website for that very purpose- social networking. The users of Facebook belong to all age groups, from young teens to grown up adults and ultimately to the senior citizens and those well beyond their retirement age. While Facebook was initially launched as a communicator between campus students, its massive growth encompassed geographical boundaries. The reasons for its massive growth were the ease of communicating and the large range of functionalities provided in the social network by Facebook Inc.
1. Why do people use Facebook?
2. What do they do when they are there?
3. Evaluate the success of advertising on Facebook.
4. Which of the three options should Facebook emphasize in order to monetize?