Case ID: 913578
Solution ID: 37126
Words: 2093
Price $ 75

Altius Golf and the Fighter Brand

Case Solution

The market share of Altius Golf in both distribution channels has started to decrease at a rapid pace primarily due to a gradual shift in several trends of the industry such as the economic recession, decrease in a number of golf players, increasing prices of golf equipment, etc. Competitors of the company have already acted upon this situation by introducing cheaper products for targeting new potential customers. It is up to the top management of Altius Golf to decide something at the earliest so as to ensure the top position of the company in the market in the long run.

Excel Calculations

Ex 3 - Pricing & margins

Ex 2 - Market share

Ex 1 - Golf equipment sales

Questions Covered

1.      SITUATION ANALYSIS

2.      EXTERNAL ANALYSIS

3.      Opportunities

4.      Threats

5.      INTERNAL ANALYSIS

6.      Strengths:

7.      Weaknesses:

8.      KEY MARKETING ISSUE

9.      OBJECTIVES

10.  EVALUATION OF ALTERNATIVES

 ALTERNATIVE 1:

·         (brief description)

·         Advantages

·         Disadvantages

·          

ALTERNATIVE 2:

·         (brief description)

·         Advantages

·         Disadvantages

ALTERNATIVE 3:

·         (brief description)

·         Advantages

·         Disadvantages

·         RECOMMENDATION

·         IMPLEMENTATION PLAN

 

·         Exhibit