Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A studio leader is asked by a business start-up (Handspring) to develop a novel hand-held computer (Visor) in less than half the time it took to develop the Palm V, requiring several shortcuts to IDEO's legendary innovation process. Focuses on: 1) prototyping and experimentation practices at a leading product developer; 2) the role of playfulness, discipline, and structure in innovation processes; and 3) the managerial challenges of creating and managing an unusually creative and innovative company culture. Includes color exhibits.
What is IDEO’s value proposition for Palm V? That is, what value does Palm expect to gain from IDEO’s service?
Was IDEO able to deliver on this value proposition? How?
Identify the creative solutions implemented in the engineering and design of Palm V. How did they come about? How were the problems identified and the solutions developed? What were the costs and benefits of these creative solutions?
Describe the steps in the “knowledge funnel” for the development of Palm V. Were these steps serendipitous or predictable? Why?
Does IDEO manage and/or facilitate the perception-imagination relationship? Provide specific examples.