Case ID: UVAOB0815
Solution ID: 35319

The Xtrican Co Promotion Team Everyday Decision Making in a Strategic Alliance

Case Solution

This case describes the everyday decisions made by an alliance team. The case focuses on a budgetary decision where the two parties are $100 million apart, and describes the prior decisions of which each partner is clearly aware. Weighing partnership needs against individual company needs is one of the critical concerns manifested.


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