Case ID: 701132
Solution ID: 32592

Ducati

Case Solution

Focuses on the turnaround and strategic re-positioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that Ducati could not grow indefinitely in its current niche. One alternative was to attack Harley Davidson's niche with a Ducati interpretation of a cruiser.


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