Case ID: M305A
Solution ID: 31027
Words: 615
Price $ 45

Gardenburger Advertising Strategy A

Case Solution

The problem, in this case, is that Hubbard needs to come up with a plan that would help the Gardenburger brand reach a mainstream status instead of only catering to the niche market. The plan is to associate the vegetable patties with the Gardenburger brand name. This would help the company in improving its growth rates. There are two clear alternatives available in this case. One is that the company should continue to focus on the cultural creative consumer and also start marketing to the health modifier category. This would require the company to increase its marketing initiatives and establish more mainstream advertising means including print and television campaigns on a large scale.

Excel Calculations

Questions Covered

1.       Problem Statement

2.       Possible Alternatives

3.       Discussion of advantages and Disadvantages of Proposed Alternatives

4.       Catering to Both Segments

5.       Sticking to Niche Market

6.       Recommended Action Plan