Case ID: UVAM0773
Solution ID: 30499

Portland Trail Blazers

Case Solution

Designed to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note A Practical Guide to Conjoint Analysis (UVA-M-0675). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis focusing on several aspects of its season ticket offerings with the hope that it can profitably improve their attractiveness.

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