Case ID: 4296
Solution ID: 30222
Words: 2323
Price $ 45

Reed Supermarkets A New Wave of Competitors

Case Solution

Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue growth. She is concerned about increased competition from dollar stores and limited-assortment stores offering very low, appealing price points. Reed's market research shows that as a result of the economic downturn, customer loyalty is dwindling and consumers are willing to go to multiple stores to get the best deals. Collins must decide whether to change the current marketing and positioning plan in an effort to increase market share to meet challenging corporate targets. Her options include retreating from price competition and focusing on quality or embracing more private-label brands and competing more aggressively on price. She can also maintain the current positioning and appeal to customers looking for a quality shopping experience. The case contains an implicit quantitative assignment that instructors can emphasize to the degree they choose.

Excel Calculations

Questions Covered

Background 2

Problem Statement 3

SWOT Analysis. 3

Strengths. 4

Weaknesses. 4

Opportunities. 5

Threats. 5

Marketing Strategy analysis. 6

Competitor analysis. 6

Analysis of BrandinG Strategy. 7

Recommended Strategy. 7

Marketing Strategy. 7

Branding Strategy. 8

Competitor Straetgy. 8

Conclusion  8