Case ID: UVAM0846
Solution ID: 29738

Greentech Media Inc Utilizing Digital Platforms

Case Solution

How quickly can an organization rewrite the way a B2B industry functions? The co-founders of Green tech Media introduced a business model from the telecommunications space to green technology, led digital content distribution as an industry innovation, and quickly became the most visited solar content website online. In doing so, this B2B online media and research company learned that the nascent nature of the industry required its business model, its marketing, and its sales team to adapt to accommodate a dearth of institutional knowledge. Using e-mail newsletters and social media, the marketing manager says of the company's approach: technology and marketing are the same thing now.

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