Case ID: 611003
Solution ID: 28561

Aspen Skiing Company B

Case Solution

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering greening its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities often garner media attention, which can promote its causes. But these initiatives, which attempt to compel other firms to improve their environmental performance, risk a public relations backlash and charges of greenwashing given that Aspen's ski resorts are themselves environmentally intensive operations.

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