Case ID: 899058
Solution ID: 22993
Words: 1152
Price $ 45

Boston Beer Co Light Beer Decision

Case Solution

The Boston Beer Company is faced with a decision on its product Lightship. Because the company has a highly diverse portfolio of beer offerings, the focus on some segments had been low. This low focus resulted in an effect on the product that had huge potential because of the growing industry. The alternatives were to target the product on high-income males, and high-income females. The alternatives were assessed, and it was concluded that targeting the women would not be profitable because of their general perception being that beer was a segment more suitable to men. The justification of high-income targeting was given because of the focus on quality which would be compromised in case of the low-priced beer.

Excel Calculations

Questions Covered

1.       Abstract

2.       Problem Statement

3.       Analysis

4.       Strategic Alternatives

5.       Recommended Action Plan