Case ID: HKU937
Solution ID: 2050

PremiumSoft Managing Creative People

Case Solution

PremiumSoft had been a competitive player in the SQL software market for 10 years. Like many software companies, PremiumSoft's business model required that it continuously evolve its current successful product lines through research and development. At the core of the business was its creative people: they were the company's largest asset. PremiumSoft had created a team-centric, informal work environment that promoted creativity and innovation and attracted the best candidates. As a small company, PremiumSoft had a mix of formal and informal controls when dealing with recruiting, retention, roles, and responsibilities. It had achieved success with hiring, retaining, and managing its current employees and wanted to ensure that it could maintain this success with future growth. In 2010, PremiumSoft's owners were looking to grow the business through the development of new software. This growth required an expansion of its staff by 25 percent and the addition of a new product line.

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