Beijing Biotech Corporation is a leader in bio-chip research and development in China. The president and chief executive officer must decide whether his company should go ahead with the Bio-chip Scanner project - a process that would read and analyse the information on bio-chips. He has some estimates of research and development costs and variable costs of the expected final product, however he doesn't have enough information about the market and customers. He must analyse the industry and competition, and fully evaluate the strengths and weaknesses of his company.
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