The case describes the political, regulatory and stakeholder challenges confronting the founder of Porter Airlines, located in Toronto, Ontario, during the 2002/03 period when he was seeking formal permits to launch the airline from Toronto City Center airport. The case also includes information on the market opportunity for a new airline, enabling students to assess a) the business case for new entry into a hyper-competitive industry, b) the appropriate competitive strategies for successful performance, c) the political or non market strategies for managing stakeholder and political opposition.
Toronto Port Authority (TPA)
City of Toronto Council (CTC)
Minister of Transport
Non Governmental Organizations and Media