Case ID: 9B11B011
Solution ID: 19275

Horseshoe Resort

Case Solution

The general manager of Horseshoe Resort is finalizing the proposal for a new adventure park with his management team. Horseshoe is a recently purchased all-season resort, and new ownership wants to increase Horseshoes attractions to entice visitors to the resort in the summer months. The general manager wants to determine how best to use the land and investment money to cater to Horseshoes target market and add to its portfolio of activities.

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