Case ID: 9B10N004
Solution ID: 19225

Rudy Wong Investment Advisor

Case Solution

With stock markets in major decline, Rudy Wong, an investment ad-visor for a wealth management firm had to decide how best to reassure each of his clients in upcoming meetings: by communicating logical arguments based on his portfolio management expertise and analysis, or by managing emotions and attempting to re-establish his clients' faith in the markets. He also needed to re-examine the investment strategy he had developed for each client and recommend that they either stay the course with current strategies or make changes. The case allows for a rich discussion of the role of investment ad-visors, the importance of asset allocation, active versus passive management, investment goal setting, the global financial crisis of 2007-2009, and application of behavioral finance issues such as biases, reliance on heuristics, and framing.

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