Case ID: 394072
Solution ID: 18365

Becton Dickinson Worldwide Blood Collection Team

Case Solution

Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development. Explores the use of an integrative team as the organizational means of achieving global integration while preserving local flexibility.


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