Case ID: SM79
Solution ID: 1718

Handspring Partnerships

Case Solution

Introduces Handspring, a manufacturer of handheld devices, and concentrates particularly on the company's and founders' historical and forward-looking relationships. At the time of the case, Handspring is generating approximately $500 million annually in sales and is a leading brand of PDAs. The company founders are Donna Dubinsky, Ed Colligan, and Jeff Hawkins--the "legendary" team that developed Palm Computing's handheld PDA in 1992. The founders look back to their rationale for striking out on their own from Palm and the lessons learned and different paths followed in this second company founding. Focuses on the creation, valuation, and nurture of Handspring's myriad relationships, including supplier and manufacturer relationships, marketing agreements, and new business partnerships.

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