Case ID: 694055
Solution ID: 16184

Microlite S A The Pan Orient Decision

Case Solution

As Brazil begins lowering its tariffs on imports, Microlite S.A., the country's largest producer of dry-cell batteries, is faced with becoming internationally competitive. It is consolidating production of zinc-carbon batteries in its northeast plant, presenting the opportunity to replace its batch assembly machines with an automated assembly line for its AA-size products.


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