Case ID: 697056
Solution ID: 16172

Parker Biscuits Inc Venturing into China

Case Solution

Carol Wittenberg's first major task as president of the Asia/Pacific business for Parker's Biscuits is to set up a joint venture to manufacture biscuits in China. The team that Wittenberg has put together to find a joint venture partner has narrowed the choice down to two quite different Chinese enterprises. One partner is larger, has broader product lines, and offers a better estimated financial payback on the investment. The other appears to be much more open to Parker's manufacturing management methods. Either choice will represent the company's largest single investment in a joint venture to date.

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