Case ID: 804076
Solution ID: 14443

Symbian Setting the Mobility Standard

Case Solution

Symbian, a joint venture owned by companies who collectively sold a dominant share of the world's cell phones, faced competition from Microsoft in developing the operating system for "smartphones," which integrated mobile communications and computing functions. In 2003, Symbian's challenges included:  1) persuading its owners to adopt Symbian software rather than internally developed solutions;  2) determining whether to cede enterprise markets to Microsoft and focus only on much larger consumer segments; and  3) strengthening relationships with cellular network operators, whom Microsoft had targeted as alliance partners after it was unable to sell software to Symbian's owners.  


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