Presents a brief historical overview of Enron's rise, its strategic successes and failures, the evolution of its business model, and the organizational processes relied upon by Enron's management to drive and monitor the business. A rewritten version of an earlier case.
1- Did the diversification make sense? Why? Why not?
2- Please appraise Enron’s key management systems and processes: what were their strengths, weaknesses?
3- Can you identify internal factors that led to the collapse?
4- Can you identify external factors that led to the collapse (What pressures did Enron’s management face in 1999/2000)?